Collage of three images: a woman with braided hair wearing a black top and jewelry, a woman leaning out of a yellow taxi cab with "Metered Fare" and "Flat Fare JFK" signs, and close-up of hands wearing multiple gold rings and jewelry.

Bringing a bold NYC brand to life.

Fana
Fall 2024 Campaign

Creative Production

Goal:

Create a unique, expressive collection of photos and videos for a NYC based luxury jeweler.

Context:

I organized and supported a cross-functional team of creatives and marketers to launch a social media campaign. I provided project management support while partnering with the director (Joseph Ladd) to bring this shoot to the streets of Manhattan, NY.

A woman with long, wavy brown hair and light skin looking out of a car window, touching her ear, with jewelry including earrings, necklaces, and rings, wearing a white top.
Close-up of a woman's hands adorned with jewelry, including a diamond ring, a necklace with a diamond pendant, a gold bracelet, and a ring, resting on her lap in green clothing.
A young woman with dark skin, styled in long, twisted braids, looking to her left on a city street. She is wearing gold hoop earrings, a gold necklace, and a fitted, olive-green top with a square neckline.
A woman with brown hair and a white long sleeve shirt leaning out of a yellow taxi cab window.
A woman with braided hair wearing jewelry, including earrings, necklace, and bracelets, looking to the side.
A young woman with braided hair standing on a city street, looking at the camera, wearing a black sleeveless top and jewelry.
A young woman with long brown hair smiling, standing on a subway entrance staircase, wearing a sleeveless beige top and dark pants.
A young woman with long braided hair standing outdoors, holding onto a metal pole with her right hand, looking away from the camera. She is wearing a black sleeveless top, jewelry, and has a contemplative expression. The background features a building with windows and balconies.
Close-up of a woman's hand and neck, showing jewelry including a ring with a green and black flower, a necklace with a four-leaf clover pendant, and a gold bracelet. The woman is wearing a brown knit top, outdoors in a blurred background.
A young woman with brown hair and wearing a white top looks out from the open window of a yellow taxi cab in an urban setting with tall buildings and other cars in the background.
Close-up of a woman's hands and neck showing multiple gold and silver jewelry pieces, including rings on fingers and a necklace with large linked pendants.
A woman with braided hair and earrings sitting in a yellow taxi, looking out of the open car door, with city buildings in the background.