A smiling man with dark hair and tattoos on his arm wearing a black hoodie, giving a thumbs-up gesture against a dark blue background.

CHRIS VIDAL

Commercial Director/Producer

Branded Entertainment

Commercial Production

2021 - 2023

Creative Producer

Case-Mate

  • Rebuilt and scaled the creative department to support production of 150+ SKUs across e-commerce and digital marketing.

  • Achieved 6M+ impressions in 6 months by leading a strategic shift to engagement-first, community-focused content.

  • Hired, onboarded, and managed a multidisciplinary team of designers, photographers, and content creators.

  • Developed performance frameworks and team scorecards to drive accountability, output quality, and retention.

2017 - 2021

Independent Producer

CMV Creative

  • Produced branded photo and video campaigns for national clients including Disney, Sony Music, and The Ryan Seacrest Foundation.

  • Managed all aspects of production independently: location scouting, crew sourcing, talent coordination, and budget management.

  • Delivered content across social, web, and retail formats for clients spanning hospitality, music, nonprofit, and consumer goods.

2017 - 2019

Creative Assistant

Imagine Media Consulting

  • Serve as agency-side production lead on CTV/OLV, paid social, and e-commerce campaigns for 20+ national brands. Owning all production phases from brief intake through final delivery and archiving.

  • Partner with external production companies and directors on commercial productions, managing on-set crews of up to 25 while maintaining creative alignment with internal account and creative teams.

  • Own production budgets from $30K to $200K; delivered 75+ projects totaling $1.3M+ in production revenue in 2024.

  • Lead client-facing production conversations alongside account leads, contributing to pitches, scope presentations, and campaign strategy sessions.

  • Source, negotiate, and manage full production vendor ecosystems: directors, DPs, crew departments, casting directors, talent, and post production vendors.

  • Introduced AI-assisted workflow tools that reduced manual production overhead and accelerated turnaround without compromising output quality.

  • Built and scaled internal production systems, improving delivery consistency and reducing execution risk across the department.

  • Produced and edited branded photography for 20+ clients, contributing to digital advertising and social campaigns.

  • Supported high-volume content production operations and asset organization across a fast-moving boutique agency.

2026 - Present

Senior Creative Producer

Acadia

2023 - 2025
Creative Producer

Notable Client

Fresh Thyme Market

TRUBAR

Maggiano's Little Italy

Primo Brands

Fana Jewelry

Red Roof Inn

Brown & Co. Jewelers

Centex Homes

Case-Mate

Rifle Paper Co.

Pelican

Krinos Foods

Disney

Sony Music

The Ryan Seacrest Foundation