Greetings! I am Chris, an Atlanta-based creative producer who specializes in building capable teams of creatives to tackle any project. I am a SCAD alum with experience in digital marketing, social media, and systems building. My work as a creative generalist enables me to effectively cross the divide between creativity and business. Whether you are developing a short-term campaign or need help building long-term processes, I am ready for any challenge!
2023 - Present
Seamless management of high-performing creative asset creation for social media, e-commerce. and paid media for 20+ clients across a wide variety of industries by coordinating with internal teams, sourcing contractor support, and tracking budgets. Successfully produced, executed, and delivered over 50+ projects in a timely manner using tools like Asana, Slack, and the Google Suite to keep track of all tasks, needs and communication. Facilitated add-on pitches to clients and cross-departmental teams by collaborating with account managers and art directors to scope, concept, and present projects. Participated in a culture of thought leadership by staying up to date on innovation in create, tech, and AI resulting in presentations to enterprise accounts like Global Payments. Clients included: Brown & Co. Jewelers, Maggiano’s. Red Roof, Tommy John, Atlanta Mission, Merle Norman, and many more!
2021 - 2023
Supported the creation of thousands of assets for eCommerce, social media, and digital marketing for 150+ products by restructuring the creative department and creating robust processes through Asana and interdepartmental communication Increased efficiency and led a department-wide paradigm shift focused on process creation and employee retention by developing a culture of growth and trust through unique growth plans and weekly scorecards Lead the social media department to over 6 million impressions in 6 months across all platforms by enabling the team to focus on community-first content that prioritized engagement Facilitated the creation of an influencer affiliate program with 35+ members by creating tracking links and promo codes along with a community-focused approach to influencer management Doubled the size of the team by effectively screening, interviewing, and onboarding new hires with a wide range of skills including graphic design, photography, videography, and social media
2017 - 2021
Dedicated collaboration with clients to create compelling branded content for social media, websites, and e-commerce Services offered ranged from brand strategy, events, fashion photography, product photography, social media strategy, and concert photography Understood trends in customer behavior to translate information into appealing content within consistent branded ecosystems Coordinated with clients to provide appropriate locations, lighting, and talent to execute specific visions with strict deadlines Clients included: Atlanta Apparel, The Ryan Seacrest Foundation, Disney, Sony Music, Murphy's Restaurant, and gusto!
2017 - 2019
Imagine Media Consulting
*Now a part of growth marketing firm Acadia
Identified creative needs for clients provided creative strategy and helped to plan and execute production (photography) for over 20 brands
Shot and edited photos with the Adobe Suite for branded social media content and digital ad campaigns
Maintained production of high-volume workflow, digital file catalogs, and deadlines
Worked for a wide variety of lifestyle, food/beverage, and fashion brands including Americasmart Atlanta, James Allen, gusto!, Boxercraft, Big Nerd Ranch, Brown and Co. Jewelers, Babiators, Ink + Alloy, Your Pie, Biolyte, Tin Lizzy's, Ray’s Restaurants
Savannah College of Art and Design
School of Communication Arts
BFA in Branded Entertainment with a focus on Brand Strategy and Interactive Design
Coursework in advertising, film production, copywriting, graphic design, motion graphics, interactive design, business, and marketing
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