A collage of three scenes of diverse people preparing for a trip. On the left, a woman and a man sit together against a red background, smiling and looking happy. In the middle, a man and woman stand at a table packing luggage, with a suitcase and travel bags. On the right, two women and a man sit together, smiling and holding travel items, with a red background.

Vibrant visuals with approachable style to capture the spirit of an affordable adventure.

Red Roof
Summer 2025 Campaign

Campaign Creative

Goal:

Produce high quality photo and video content capturing the spirit of affordable summer roadtrips.

Context:

We went big this year for Red Roof’s annual summer campaign. We shot photo/video content over 2 days in Atlanta, GA with an extensive set build with an abstracted car. I collaborated with the director (Joseph Ladd) to produce this fun project!

Video Production Support by A. Lewis Films

Set Design by Magnolia Art House

A man and a woman sitting in a car, with the woman holding the steering wheel and smiling, surrounded by snacks and drinks, with a red background and the text 'Redit to Roadtrip Drive All Day. Save All Night'.
A family of four loading and unloading colorful luggage and toys into a red car with a road trip theme, against a red background.
A man sitting on a hotel bed holding a colorful beach ball with other travel items around him, smiling widely.
A man driving a car with a young girl in the passenger seat, who is raising a strawberry-shaped balloon. The girl wears green headphones and a strawberry-shaped accessory on her shoulder. The background has a red wall with items like a coffee cup, a small dog figurine in a green outfit, and a pair of goggles on a table.
Three elderly travelers sitting in an airport, a promotional banner advertising 10% discount and double points, and two elderly travelers packing a suitcase in a hotel room.
A woman, child, and dog sitting happily in airplane seats with red backgrounds, promoting a road trip campaign for all travel enthusiasts.
A smiling man and woman sitting on a red car with an open trunk, against a red background. They are dressed casually with the woman in a green top and jeans, and the man in a striped shirt and jeans. There is a picnic basket on the car, and a yellow blanket underneath the man. A sign in front reads "Red Roof".
Two older adults packing a suitcase on a hotel bed.
Collage of photos with elderly woman and man, one in a car and another at a table, against a background of a road and open landscape, with text reading 'Go Far. Rest Easy.'
A woman with short white hair, glasses, and a beige blazer smiling and touching a man she is sitting next to at his neck and shoulder, while the man with gray curly hair and a blue shirt looks away. They are in an office with black chairs and a pink wall, with a yellow suitcase and a purple tumbler on the table.
Two smiling older women sitting on a hotel bed, looking at a phone together with luggage nearby.
Happy couple sitting in car seats, woman looking at her phone and man smiling while driving, against a red background.