Fuel was conceived as an exciting alternative to the bland, often male-centric, mobile power industry. I am so grateful for the ability to be on the ground floor of building this brand.
Fuel
Creative Strategy
Creative Production
Goal:
Manage the creative services teams in the creation of eCommerce and email marketing assets while helping to define the brand guidelines for this young brand
Context:
Below is a collection of my favorite projects, campaigns, and assets that the team has made while under my management. Feel free to message me for more information on any of these!
Special Note: 3rd party industrial design agency, Discommon, was integral in the creation of this brand by providing the initial product/branding guidelines
