Smartphone with a wireless charging stand, colorful portable fuel cell chargers, and a smartphone with a fuel cell case.

Fuel was conceived as an exciting alternative to the bland, often male-centric, mobile power industry. I am so grateful for the ability to be on the ground floor of building this brand.

Fuel

Creative Strategy
Creative Production

Goal:

Manage the creative services teams in the creation of eCommerce and email marketing assets while helping to define the brand guidelines for this young brand

Context:

Below is a collection of my favorite projects, campaigns, and assets that the team has made while under my management. Feel free to message me for more information on any of these!

Special Note: 3rd party industrial design agency, Discommon, was integral in the creation of this brand by providing the initial product/branding guidelines

A kitchen countertop with a tablet charging on a stand, connected to a power outlet with a fuel 50W power adapter, and the screen shows a full battery icon.
A wireless charger station on a wooden nightstand holding a smartphone charging, a smartwatch, and wireless earbuds, with a bed and pillow in the background.
Promotional ad for a 3-in-1 foldable power station, showing various uses like charging a smartwatch, phone, and earbuds, with features like slim design and recycled materials.
A wireless charging stand with a smartphone placed on it, showing a 61% charged battery. The stand is black with a rounded base. The phone is angled for easy viewing. There is a portable monitor or tablet to the right, and a potted plant with green leaves to the left. The background includes a wooden surface and some electronic devices.
An iPhone being charged on a wireless charging stand, with an Apple Watch on the stand next to it, on a kitchen countertop. A potted aloe vera plant is in the background.
An iPhone with a charging status of 55%, an Apple Watch showing the time 10:09, and AirPods in a charging case on a black stand, all placed on a white desk with plants and a tiled wall background.
An advertisement for Fuel MagSafe chargers on an iPhone 14, showing a wireless charging puck and battery pack options with call-to-action buttons.
Colorful electronic charger adapters in red, white, green, and blue, floating against a white background.
Wireless charging station on a desk holding an iPhone, Apple Watch, and AirPods case, with a laptop, notebook, and pen nearby, and a green potted plant to the side.
Four colorful USB flash drives arranged in a cross pattern on a white background.
Advertisement for new 30W fast chargers called Fuel, featuring colorful foldable compact chargers with transparent design, emphasizing fast charging, slim form, and safety features.
A smartphone charging on a black wireless charging stand on a white table, next to a flowerpot with pink and cream flowers, against a textured gray wall, with a gray tufted pillow partially visible in the foreground.
The image shows a smartphone with a white and black fuel-themed case on a wooden surface, surrounded by a map, a passport, a black zipper pouch, a pair of black strap clips, and a black flashlight.
A hand holding a smartphone with a white Fuel brand portable power bank attached to the back, over a wooden surface background.