Three images: a woman elegantly dressed with a contemplative expression, a close-up of a woman's hand with an engagement ring, and a couple embracing on a staircase with joyful expressions.

Capturing the bold personality of bridal fashion and jewelry.

Fana
Spring 2025 Campaign

Creative Production

Goal:

Create a unique, expressive collection of photos and videos for a NYC based luxury jeweler.

Context:

I organized and supported a cross-functional team of creatives and marketers to launch a social media campaign. I acted as producer and cinematographer to bring this shoot to the streets of Manhattan, NY.

A woman in a white dress sitting indoors, touching her chin, looking thoughtfully into the distance, with dark wood walls and warm lighting in the background.
Young woman with dark hair wearing a white dress with an open back, jewelry, standing outdoors near a brick building.
A happy couple in wedding attire embracing on a staircase with ornate railing, viewed from above.
Close-up of two hands with wedding rings resting on a person's thigh. One hand has a large diamond ring, and the other has a simpler band. The person is wearing a black suit with three black buttons visible.
A woman with long wavy brown hair looking at the camera inside a room with wooden and glass decor, wearing a black top with cut-out shoulders, layered necklaces, and jewelry on her fingers.
A young woman with brown hair styled in loose waves poses outdoors next to a reflective glass surface. She wears jewelry including earrings, a necklace, a bracelet, and a ring, and is dressed in a black top with a pinstripe jacket. Her makeup is natural, and she has a confident expression as she looks at the camera.
A woman with long, wavy dark hair wearing a white sleeveless top and jewelry, resting her face on her hands with eyes closed in a dimly lit environment.
A woman sitting on a park bench, smiling and laughing, with her hand covering her mouth. She has dark hair styled in a bun, and is wearing a black jacket, blue jeans, and jewelry, with trees in the background.
A bride holding a bouquet of white flowers, smiling, and a groom dressed in a suit in a warmly lit indoor setting.