Farmer walking through a field of freshly irrigated crops, the exterior of a grocery store named Fresh Thyme Market with customers entering, and a person bagging fresh produce including asparagus and leafy greens.

An expansive brand manifesto for a proud midwest brand.

Fresh Thyme
Rooted In Campaign

Creative Production

Goal:

Produce high quality photo and video content capturing the wonderful products, partners, and community.

Context:

Over four days in Grand Rapids, MI we captured a wide variety of photo/video assets to produce an anthemic spot for social, paid, and web usage. Extended by influencer and content creator partnerships

Person shopping for grapes and other produce at a grocery store, holding a basket filled with various items including flowers and packaged goods, with a display of green and red grapes in the background.
Fresh vegetables including lettuce, radishes, and leafy greens on display in a grocery store produce aisle.
Front view of Fresh Thyme Market grocery store with people walking towards the entrance under a clear sky.
Two women talking outdoors in a berry field, with green bushes and trees around them.
A man shopping for leafy greens at a grocery store, with various vegetables displayed on the shelves behind him.
A person at a grocery store checkout holding a bunch of asparagus, while a customer places a shopping cart with various vegetables and packaged items in front of them.
A man walking through a field of green bushes under a partly cloudy sky, with sprinklers watering the plants.