A split image showing a chef preparing food in a kitchen on the left, a plate of spaghetti with vegetables in the center, and a woman enjoying a plate of pasta at a dining table on the right.

Continuing an energetic refresh for an cherished Italian restaurant brand.

Maggiano’s
Curbside Magic

Campaign Creative

Goal:

Produce high quality photo and video content capturing the magic of the premium takeout options at Maggiano’s.

Context:

Building upon our Table Side Magic Campaign earlier in the year, we “brought the magic” to the home with these polished spots highlighting their takeout options.

This project was in partnership with Sunday House Productions

Chef chopping red peppers and herbs in a professional kitchen, wearing a white coat with 'Maggiano's' embroidered on it.
A woman and a girl enjoying a meal at a dining table, with plates of pasta and salad, in a cozy, well-lit home.
A meal featuring a plate of creamy pasta with mushrooms, a side salad with croutons, a chocolate cake with drizzle, bread rolls, and small bowls of butter and grated cheese.
Chef cooking in a professional kitchen, stirring food in a frying pan over a stove.
A woman eating pasta with a fork, with a plate of creamy pasta topped with cheese and herbs on a wooden table.
Slice of cheesecake garnished with strawberries, whipped cream, and a mint leaf on a white plate, with a strawberry sauce underneath.
Person holding a MAGGIANO'S Little Italy paper bag, entering a house through a door.
A young girl with long dark hair, smiling while sitting at a dining table with plates of food including spaghetti and salad.
A variety of dishes including a plate of spaghetti with vegetables, a bowl of pasta in tomato sauce, a green salad, and a slice of cheesecake with strawberries arranged on a white table with utensils, a napkin, and condiments.