Three panels showing ingredients and a cocktail. The first panel has juniper berries, a sprig, and sea salt on a brown background. The second panel shows honey being poured from a honey dipper into a glass. The third panel features a martini with green olives on a cocktail pick, a bottle labeled 'Dirty Martini Mix,' and a small bowl of olives on a gray surface.

A comprehensive overhaul of e-commerce product description page creative assets.

Krinos
Amazon Optimization

E-Commerce Creative

Goal:

Create a suite of enticing photos/videos to showcase a selection of top-selling products.

Context:

I organized and supported a cross-functional team of creatives and e-commerce marketers to create high-converting product creatives. I provided project management support and creative review.

BEFORE / AFTER

A 16-ounce jar of Attiki Greek honey with a gold lid and colorful label, sealed in plastic. The label reads 'Attiki Honey, Product of Greece.'
A website screenshot showing a product listing for Attiki Pure Greek Honey with Wild Flora and Thyme in a 16 oz jar, featuring an orange honey jar with a beige cap and a label displaying the brand name 'Attiki' and honey description.
A bottle of Santa Barbara Olive Co. Dirty Martini Mix on a white background.
A jar of Attiki pure raw Greek honey with a blue label, white and gold branding, and a silver lid.
Krinox Organic Tahini bottle with black cap, label featuring black and white sesame seeds, and net weight of 10.93 ounces (310 grams).
A clear glass jar labeled Krinos imported mastic gum with a black lid, containing small white chunks of mastic gum.
A jar of Santa Barbara Olive Co. garlic olives, filled with green olives immersed in liquid, with a red lid and label depicting olives, a building, and landscape.
Container of Krinos Pitted Kalamata Olives with a brown, tapered, jar-like shape and black lid, featuring a white label with red and black text.
A martini glass filled with a yellow cocktail garnished with three green olives on a pick, placed in front of a bottle labeled "Santa Barbara Olive Co. Dirty Martini Mix." There is also a small white cup with more green olives and a few scattered on the surface. A branch with bare twigs extends into the frame from the left side against a gray textured background.
A jar of Attiki pure raw Greek honey placed next to a wooden plate holding two waffles topped with blackberries, strawberries, and some powdered sugar. A small bowl of honey with a honey dipper, some yellow flowers, and a wooden fork are also on the background.
A bowl of hummus topped with roasted vegetables, drizzled with olive oil, and garnished with herbs. Beside it, there are pita triangles, a container of organic tahini, and a brown cloth napkin on a gray textured surface.
A small jar of imported mastic gum with black lid and label, next to a wooden scoop filled with white mastic gum chips, and some chips spilled on a beige surface, with green leafy plant in the background.
A plate of bruschetta topped with olives, cherry tomatoes, and herbs, with a jar of garlic olives nearby, bread slices, and a knife on a cloth napkin.
A colorful Greek salad with tomatoes, cucumbers, radishes, olives, feta cheese, and greens on a beige plate, with a fork. A small bowl of olives with rosemary, a basket of sliced bread with a blue and white cloth, and a white teapot are also on a blue surface.
A cocktail glass with an olive garnish, a martini shaker, a small metal cup with olives, lime wedges on a plate, and a bunch of flowers on a grey countertop.
A tea setup with a lemon slice in a green dish, honey in a glass jar with a dropper, sliced bread, butter, and a lemon, decorated with flowers and a checkered cloth on a wooden table.
A variety of Middle Eastern dishes on a dark table, including hummus topped with chickpeas and paprika, gyro with vegetables on an ornate silver platter, small bowl of green olives, a bowl of tahini sauce, pita bread wedges, and fresh lemon, lime, and carrot for garnish.
Dried lemon slices, a bowl of white sea salt, and sprigs of plant with dark and light berries on a textured brown surface.
A dining table with a plate of quinoa salad topped with cherry tomatoes, olives, and feta cheese. Nearby, a charcuterie board with grapes, cheeses, nuts, and crackers. A glass of purple drink and a small bowl of olives are also on the table, with lavender flowers decorating the scene.
A sliced pizza topped with cherry tomatoes, black olives, and crumbled feta cheese, alongside a side of black and red olives, bread with olive oil, and blue cheese with herbs on a dark wooden surface.