A chef sprinkling powder on a layered dessert, a chef slicing a red bell pepper on a wooden table, and a chef holding a plate of pasta with mushrooms.

Capturing the magic for an cherished Italian restaurant brand.

Maggiano’s
Bring the Magic Back

Campaign Creative

Goal:

Produce high quality photo and video content capturing the magic of the culinary skills and popular items.

Context:

Maggiano’s came to us with a desire to upscale their creative and align it with a new internal initiative to “Bring the Magic Back” to their dinning experience.

Person seasoning a plate of pasta with herbs in a commercial kitchen.
A person slicing a red bell pepper on a wooden cutting board, with the pepper's interior visible.
A person sprinkling powdered sugar over a slice of layered chocolate and vanilla dessert on a white plate, decorated with chocolate pieces and a chocolate drizzle.
A chef wearing black gloves is cooking spaghetti in a large pot on a stove, lifting the pasta with tongs. Smoke rises from the pot.
A person with black gloves scooping melted cheese from a pot into a baking dish.
A chef or cook sprinkles seasoning over a plate of spaghetti pasta with vegetables and garnished with herbs.
Chef in white uniform holding a plate of pasta with creamy sauce, mushrooms, and herbs in a restaurant setting.