Three women in different settings holding snack bars: one lying on a pink couch with headphones, one in a gym or sports setting, and another on a basketball court in sports attire.

Flavor, function, and feel-good energy for this fun protein bar!

TRUBAR
Bite Me Campaign

Campaign Creative

Goal:

Produce high quality photo and video content capturing the bold, indulgent personality of this fast growing brand.

Context:

I managed all aspects of production from pre-production to final delivery, ensuring the creative aligned with the brand’s high-energy, vibrant identity and the director’s vision. This also included extensive production design of 3 sets during a one day shoot.

Close-up of a woman in workout attire holding a partially unwrapped cookie dough protein bar, with decorative text overlay promoting the snack as a pre-workout treat, including labels for gluten-free, soy-free, dairy-free, and seed oils-free.
A woman in a pink sweater smiling while eating a snack in front of an orange laptop, with colorful pens in a holder and a decorative yellow lamp on the table.
A woman in a green and white sports bra sitting outdoors, holding an energy bar labeled "Oh Oh Cookie Dough," with greenery and a pink bag in the background.
A woman with dark hair, wearing a pink sweater and gold jewelry, is smiling while eating a chocolate candy. She is sitting at a table with a pink vase holding a bouquet of pink and yellow calla lilies and a pink candle holder.
Two young women sitting courtside at a tennis court, smiling and holding snack bars, with tennis equipment and a plant in the background.
A woman with long blonde hair, wearing an orange sweater, sitting at a kitchen table, holding a snack bar, smiling. The table has a bowl of strawberries, a jar of peanut butter, and a box of snack bars. In the background, there are decorative shelves with a vase of flowers, a strawberry sculpture, and books.
Two women smiling in a kitchen, holding and looking at pink snack bars, with lemons in a bowl and pink decor in the background, promoting protein bars with labels indicating they are gluten-free, soy-free, dairy-free, and seed oil-free.
Person holding a light blue volleyball and a protein snack bar, wearing a sleeveless white shirt with a green sweatshirt draped over shoulders, standing against a wooden slat background.
A woman in a light purple blouse holding a blue snack bar wrapper with a chocolate bar partially visible, sitting at a table with colorful vases and an orange book.
A woman in a green top putting a protein bar called 'Whole Lotta Macchiato' into a brown handbag, with green and white striped fabric nearby.
Woman lying upside down in a pink chair, eating a snack, with fruit on a side table.
Three friends sitting on a tennis court laughing and enjoying snacks after playing tennis, with tennis equipment and bags nearby.
Young girl laughing and lying on a pink chair, drinking a pink snack, surrounded by bright pink and orange furniture and decor, with text promoting Trubar gluten, dairy, and seed oil free products.
Person in an orange sweater holding a pink snack bar packet labeled 'Get in my belly PB & Jelly, Trubar' with the top of the snack bar visible. In the background, there is a bowl of yellow lemons and a bowl of mixed berries on a table.
A woman with yellow headphones lying on the floor, playing board games, with a pink armchair, orange lamp, and pink decor in the background.
Two women in bright-colored sweaters, one in pink and one in orange, sharing a joyful moment in a kitchen surrounded by donuts, berries, lemons, and jars of jam.
A person sitting on a blue tennis court, wearing a green athletic outfit, holding a pink paddle with the label 'TRUBAR', and preparing to put on white sneakers. There is a light green bag with bottles inside and a small packet of cookie dough nearby.
A woman smiling in a pink sweater holding a small snack bar in a kitchen with pink and wooden decor, with a bowl of lemons, a box of pastries, and berries on the table.