People at a dinner celebrating with cocktails, a dessert of tiramisu, and a woman pouring wine into a glass.

An energetic refresh for an cherished Italian restaurant brand.

Maggiano’s
Table Side Magic

Campaign Creative

Goal:

Produce high quality photo and video content capturing the magic of the dinning experience, food, and new cocktail menu.

Context:

Maggiano’s came to us with a desire to upscale their creative and align it with a new internal initiative to “Bring the Magic Back” to their dinning experience.

Three women celebrating with drinks at a dinner table in a restaurant. They are smiling and toasting, with dishes of food including pasta and a baked dish, and glasses of water on the table.
Two women enjoying a dessert of tiramisu with two glasses of white cream dessert, one woman holding a fork near the tiramisu, on a white table
Person holding a fork and about to eat a bowl of spaghetti topped with tomato sauce and herbs.
Four women sitting around a marble table, enjoying a dessert and champagne, as a server pours chocolate sauce over a slice of cheesecake topped with whipped cream, strawberries, and mint.
Person holding a glass of orange cocktail with a cherry and orange slice, while another person looks at their phone, in a restaurant setting.
Person holding fork at a table with a white plate of cooked salmon topped with red, green, and yellow bell peppers, served over a bed of couscous or rice, with an orange-colored drink in the foreground.
A man and a woman laughing and smiling at a dinner table in a restaurant, with a slice of cake in front of them.
A man is serving a smoking dish at a restaurant table to a man and a woman who are seated. The restaurant has dim lighting and framed photographs on the walls.
A woman with curly hair smiling as a hand pours a glass of white wine at a dining table, with a glass of water and a closed menu on the table.